The free wedding planner business toolkit
Three working documents for wedding planners: a pricing guide with real published prices, a client questionnaire for every stage of a wedding, and a business plan template. PDF to print, Word to edit. Free.
Get the toolkitWhat's inside
Wedding Planner Pricing Guide
- The four ways planners price: flat fee, percentage of budget, hourly, and day-of coordination, each with real examples.
- Published prices from 11 US and UK planners, checked October 16, 2026, with the source for every price.
- A 10-step worksheet to set a price you can defend.
| Planner | Where | Published prices |
|---|---|---|
| Wild Rose Planning & Events | US | Partial planning from $5,000; full planning from $6,500; premier planning from $8,000 |
| Blush Your Heart Wedding Co. | US | Coordination from $1,950; guided planning and coordination from $3,750; full planning from $7,750 |
| Significant Moments | UK | On-the-day coordination from £1,300; full planning £4,000 |
Prices as published on each planner's own website on October 16, 2026. 8 more planners in the full guide.
Wedding Planner Client Questionnaire
52 questions across the five moments you need answers from a couple:
- Inquiry (12 questions)
- Booking (8)
- Planning (14)
- Final details, 2 to 4 weeks out (10)
- After the wedding (8)
Three questions from the questionnaire:
“What is the one thing about your wedding day that matters most to each of you?”
“What is your plan for rain, heat or wind if any part of the day is outdoors?”
“Would you write us a short review, and may we share a few of your wedding photos in our portfolio?”
Wedding Planner Business Plan Template
- Part A: a one-page plan with 12 lines to fill in, from your one-line promise to your breakeven number.
- Part B: the full plan in six sections: business overview, services and packages, target couples, competitors, marketing channels, and financial targets.
Get all three files
Questions
Is the toolkit really free?
Yes. Enter your name and email and the download links appear straight away.
Can I edit the files?
The questionnaire and the business plan come as Word files you can edit in Word, Google Docs or Pages. The pricing guide is a PDF.
Where do the prices come from?
From each planner's own website, read on October 16, 2026. Prices change, so check the planner's site before you quote them.
Is it for US or UK planners?
Both. The pricing guide covers nine US and two UK planners, and the templates work in either market.
Who made this
BrandNLead is a branding, website and SEO agency for wedding businesses in the US and UK. We publish what our own research finds, like our audit of 100 wedding planner websites and our guide to what wedding planner websites cost.