We audited 100 wedding planner websites: here's what we found (2026)

    We tested 100 US and UK wedding planner homepages in October 2026. Of the 73 we could measure, none loaded within Google's 2.5-second 'good' time on a phone, the median took 9.7 seconds, and only 6 of 74 showed a price.

    By Ujjwal ChaubeyPublished Updated

    What did we find when we audited 100 wedding planner websites?

    Most wedding planner websites are slow on phones and skip parts of basic search setup. Of the 73 homepages we could measure with Google's PageSpeed Insights, the median mobile score was 55 out of 100 and the main content took a median of 9.7 seconds to appear on a phone. None loaded within Google's 2.5-second "good" mark.

    On the 74 homepages we checked by hand, only 6 showed a price or minimum budget, 17 had no main H1 heading, 17 had no structured data at all, and just 3 linked to their Google Maps listing.

    How did we choose and test the sites?

    We found 100 wedding planner websites, 70 in the US and 30 in the UK, through ordinary Google searches for wedding planners in US and UK cities in October 2026. On October 9 we ran each homepage through PageSpeed Insights' mobile test, then opened it in a normal browser to check the platform, headings, structured data, prices and contact links.

    13 sites wouldn't load for the test. We left out 14 more that weren't working planner homepages: placeholder, parked, for-sale, password-protected and bot-blocked pages, a spam redirect, one site with no measurable score and one domain that no longer belongs to a planner. That leaves 73 speed results and 74 on-page checks. We checked homepages only, and we don't name any site we tested.

    How fast are wedding planner websites on a phone?

    Slow. Google calls a page "good" when its main content appears within 2.5 seconds and "poor" past 4 seconds (the measure is called Largest Contentful Paint).

    • Median mobile performance score: 55 out of 100. Only 1 of 73 scored 90 or above.
    • Median time for the main content to appear: 9.7 seconds.
    • 0 of 73 were under 2.5 seconds, 70 of 73 were over 4 seconds, and 35 were over 10 seconds.
    • US sites (52): median score 56.5, median load 9.2 seconds. UK sites (21): median score 52, median load 10.7 seconds.

    These are lab results from a simulated mid-range phone on a slower connection, so visitors on fast Wi-Fi will often see quicker loads. But the gap is large: the typical planner homepage took nearly four times Google's "good" mark.

    Which website platforms do wedding planners use?

    Squarespace and WordPress lead. Of the 74 homepages, 24 ran on Squarespace, 23 on WordPress, 13 on Showit, 9 on Wix and 5 on other builders such as Webflow or custom code.

    Is one website platform faster than the others?

    In our sample, the Squarespace sites were the slowest by a wide margin:

    • Squarespace (24 sites): median score 48.5, median load 15.4 seconds
    • WordPress (22 sites): median score 54, median load 9.3 seconds
    • Wix (9 sites): median score 69, median load 7.2 seconds
    • Showit (13 sites): median score 65, median load 6.5 seconds

    Treat this carefully: the groups are small, and a platform doesn't decide speed on its own. Our view: if you're on Squarespace and your homepage is slow, check your image sizes before you think about switching platforms.

    Do wedding planner websites show their prices?

    Rarely. Only 6 of 74 homepages showed a price or a minimum budget: four listed a starting price or typical total, and two stated a minimum wedding budget. 16 linked to a pricing or investment page from the homepage. If you're wondering what the website itself should cost, see our wedding planner website cost guide.

    Are wedding planner websites set up for Google?

    Partly. Website builders cover some basics automatically, but many sites miss the parts that need a person:

    • 14 of 73 had no meta description, the short summary Google can show under your link.
    • 17 of 74 had no H1, the main heading that tells visitors and search engines what the page is about. Two Wix sites still had the default page title "Home | Mysite".
    • 17 of 74 had no structured data at all (the hidden code that describes a business to search engines). 32 described themselves as a LocalBusiness or ProfessionalService, often added automatically by Squarespace or Wix.
    • Only 1 of 74 used FAQ structured data, and only 3 linked to their Google Maps listing from the homepage.

    Do the sites make it easy to inquire?

    Mostly, yes. 70 of 74 homepages had a link labeled inquire, enquire, contact or get in touch, and 25 had a form right on the homepage. 43 linked to a blog or journal.

    What should a wedding planner fix first?

    This part is our recommendation, not data from the audit:

    1. Test your homepage in PageSpeed Insights on mobile. If the main content takes more than 4 seconds, resize and compress your largest photos first.
    2. Write a page title and meta description that say what you do and where, for example "Wedding Planner in Austin, Texas".
    3. Give your homepage one clear H1 heading that names your service and area.
    4. Consider adding a starting price or minimum budget. Almost no one in our audit did, so it sets you apart for couples who are comparing.
    5. Link your Google Business Profile from your site, and make sure your business name, area and contact details match everywhere.

    Who ran this audit?

    BrandNLead, a branding, website and SEO studio for wedding businesses. Full disclosure: we sell SEO for wedding planners and website design for wedding planners, so we have an interest in this topic. We publish totals only and don't name the sites we tested.

    FAQs

    How fast should a wedding planner website load?

    Google counts the main content appearing within 2.5 seconds as good and over 4 seconds as poor. In our October 2026 test, the median wedding planner homepage took 9.7 seconds on a simulated phone, and none of the 73 we measured got under 2.5 seconds.

    What platform do most wedding planners use for their website?

    In our sample of 74 US and UK planner homepages, Squarespace (24) and WordPress (23) were the most common, followed by Showit (13) and Wix (9).

    Should wedding planners put prices on their website?

    It's a business decision, but very few do: only 6 of 74 homepages in our audit showed a price or minimum budget. Our view, not something this audit measured, is that a starting price helps couples outside your range rule themselves out before they inquire.

    Is Squarespace bad for SEO?

    Not by itself. In our sample the Squarespace homepages were the slowest (a median of 15.4 seconds for the main content to appear on a phone), but the group is small and photo size affects every platform.